Brand Guidelines
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Our Logo
Full Colour Logo Navy
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White Logo on Navy
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White Logo on Black
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USING THE Logo
Clear Space
The amount of clear space around the logo should be equal to or greater than 'x'.
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Minimum Size
Our logo is designed to scale. Our minimum size is no less than 122px or 26mm wide.
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What Not To Do
Our logo should never be altered. Here are a few examples of what not to do.
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Colours
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Navy
Hex: #00427A
RGB: 0.66.122 CMYK: 100.82.25.10 |
Blue
Hex: #26A3D9
RGB: 38.163.217 CMYK: 72.20.0.0 |
Light Blue
Hex: #F4FBFE
RGB: 244.251.254 CMYK: 3.0.0.0 |
Nighttime
Hex: #2F3740
RGB: 47.55.64 CMYK: 80.65.55.50 |
Shadow
Hex: #666666
RGB: 102.102.102 CMYK: 60.50.50.20 |
Light Grey
Hex: #F8F8F8
RGB: 248.248.248 CMYK: 0.0.0.4 |
TYPOGRAPHY
HEADing: MontserRat Medium All Caps
A short sharp headline
SUB HEADing: MONTSERRAT MEDIUM ALL CAPS
This is a Sub Heading
Body copy: Open Sans Regular
Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Call To Actions
Social Media
Our logo and brand imagery is to have a consistent presence across all social media platforms.
Facebook
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Instagram
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Twitter
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Product photography
The photography of the Nüdel Kart as a product is clean and clear, representing the Kart in the best way possible without distraction. Below is a selection of example product photos.
ICONS
Our iconography is functional and expressive designed to communicate quickly and effectively.
